Dangers of alcohol marketing to children

For further information or to book a place, telehone Liz Beattie on 01463 255 649 or email hct1@stir.ac.uk.

The lectures are free and open to anyone.

Professor Hastings’ presentation forms part of the Stirling Lectures, a series of lectures presented by researchers from the University of Stirling who are internationally recognised in their field.

Professor Hastings described the bill as a "positive step" towards protecting children and young people from harmful advertising.

Professor Hastings’ lecture follows the introduction of a private member’s bill by Sarah Wollaston MP, which proposes to tackle the problem of children’s exposure to excessive alcohol advertising, by banning advertising in all media accessible by children and at all sports and cultural events.

"There is good evidence that alcohol advertising encourages children to start drinking earlier than they otherwise would and to drink more when they do so," he said. "The 2009 enquiry by the UK House of Commons Health Select Committee provided a first ever look behind the scenes of alcohol marketing and showed that the current regulatory regime is clearly failing."

Professor Gerard Hastings, director of the Institute of Social Marketing, will speak at the Centre for Health Science, Raigmore Hospital, on Thursday 19th May, at 5.30pm.

THE case for protecting children and young people from alcohol marketing will be made by a University of Stirling professor at a lecture in Inverness later this month.